Reddit has announced that it is launching a Kickstarter-like crowdfunding platform known as redditmade. The idea is to provide the massive reddit community with a place to share and promote their projects. It is also meant to give redditors a place to support each other through funding new creations. The platform is currently running in an open beta, but already has more running projects than can be quickly scrolled through.
redditmade has a specific focus on reddit users and the community, and provides free advertising for projects that are created by subreddits. The developers have automated the process, which means that the platform itself will craft the ads and then promote them. Although the company does feature the disclaimer that these free ads are a bonus, and may not be shown if the adspace for the subreddit has been bought up.
There is also a guide for those who want to create new projects, as reddit promises to walk users “through every step of the process, connect you to our network of quality sourcing partners, work with you on the design if necessary, promote your campaign, and oversee the production and distribution”. Making it easier for just about anyone to put a campaign together, even if they don’t know what to do.
Profits from the campaigns can also be donated to charity, or just about anyone for that matter. It hopes that the money generated from one redditmade project will be used to support other projects that the creators are interested in.