In the last year, it looks like Google have finally pulled past Apple in terms of who is the most valuable company on earth. After 3 years of consecutive Apple dominance on the table Google surged past its competitor with an approximate brand value of US$158.8B as opposed to Apple’s US$148.8B. Writers at the Verge speculate that this could be due to to the fact that Apple is perceived to be resting on their laurels and not innovating as much as they used to while Google is doing quite the opposite.
What do you think about the shift in power in terms of value? Justified?
(Source: The Verge)
