With a reputation as one of the biggest running event in the country, the annual Kuala Lumpur Marathon will return once again this October. In conjunction with the event, its title sponsor Standard Chartered Malaysia has cooked up an interesting promotion for its customers and general public alike especially fellow runners out there with the help of WeChat and Sony Mobile.
In general, this campaign is divided into two parts with the first part revolves involves Standard Chartered Malaysia’s newly launched JustOne Marathon Bonus Promotion. For this part, the first 5,000 customers that sign up for the JustOne account will receive a RM 120 discount for the new Sony SmartBand which was just released in Malaysia few weeks ago or a selected range of Sony Xperia smartphones.
The second part of promotion is made to cater everyone including non-Standard Chartered customers as well where all they need to do is just follow the Standard Chartered Malaysia official account on WeChat (ID: standardcharteredmy). By doing that, they will then receive a RM 100 discount code for the new Sony SmartBand. The discount code for this campaign can be used at Standard Chartered Malaysia’s partner site, www.directlyhers.com.
According to the bank, the official WeChat account of Standard Chartered Malaysia will not only provide the latest update on promotions and privileges but also, running tips, running clinics, and the latest announcements for the upcoming KL Marathon. Of course, the Sony SmartBand can be used as a training tool for runners that are preparing for the event as well as a general health and fitness tracker.
To learn more about this new collaborative effort by Standard Chartered Malaysia, WeChat, and Sony Mobile, just head on to www.sc.com/my.