Sony’s A99 Full-Frame camera was a heck of a shooter, topping the Alpha range and one of my favourite Sony cameras of all time. The 24.3MP camera wasn’t the best designed in terms of build, but it wasn’t horrible of course. Hasselblad has pulled another “Stellar” this time, taking the A99 and wrapping it in a “much tougher” machined, high grade aluminium body and put a Carl Zeiss 24-70mm f/2.8 lens, calling it the Hasselblad HV. The HV comes with a “high performance” case and the whole camera benefits from physical vapor deposition hardening.
The price for this cosmetic makeover? A whopping USD11,500, over USD8,000 above the price of a vanilla A99. Even with the lens, its still ridiculous!
Hasselblad have an incredible range of Digital (and film) medium format cameras so I don’t see why they need to step in and take the A99 and previously the RX-100 and NEX-7 with the Stellar and Lunar respectively. So if anyone is working at Hasselblad or knows anyone: Please Stop.