Earlier today, Celcom has announced its fourth quarter financial results that is said to be quite outstanding with a revenue of RM 1.98 billion and is actually a part of RM 7.74 billion total revenue that the company has recorded in 2012. Those figures are not really our focus here though as we are more interested in what the company has in store for consumers in 2013 – as stated in its financial announcement today.
One of them is the company’s LTE network which is not exactly a new revelation as we have heard of it back in January. Despite completely missing its CNY announcement (aha!), the company is still committed to its LTE rollout schedule which has been set at the second quarter of this year as well as its targeted area of Johor, Kuala Lumpur, and Penang. Apparently, around 60 to 70 spots have been deployed so far and further 300 spots are expected to be deployed in the next few months.
At the same time, the Celcom will also put an emphasis on digital services such as digital payment, digital advertising and digital shopping with most of the effort will be done through the company’s existing multimedia channel The Cube as well as its Air Cash mobile remittance and money transfer service. Additionally, Celcom will also be opening digital content offices in Sabah and Sarawak to allow local-based content development over in the region.
In general, we do have to say that not much has been revealed through today’s announcement but nevertheless, we will keeping a close look at what Celcom (and other telcos too, as usual) will bring forward to market throughout the year especially its LTE network and associated plans.