BBM for Android and iOS may have had a pretty encouraging start, especially with the 10 million downloads in its first 24 hours alone, but those who have used it will know that it is still lacking in features compared to its native BlackBerry 10 version. Features such as video calls and voice chats, for example, were not available for the cross-platform variant of the app.
Thankfully, BlackBerry is planning to add support for the two features “in the coming months”. Unfortunately, it will involve certain fundamental changes to the app – such as the inclusion of ads. As BlackBerry’s BBM chief, Andrew Bocking says, “We have other ideas on how to monetize that service.” For example, ads may come to the cross-platform BBM in another native BBM feature, such as BBM Channels, or other methods.
However, BlackBerry has confirmed that the app will remain a free service on both Android and iOS.