We hate those unwanted calls that come at inconvenient times and try to sell us insurance or personal loans. Worse are those scams who try to convince us that we’ve won something and should quickly claim our prizes. A man in the UK found a way to look forward to all that.
Lee Beaumont, a business owner from Leeds, set up a premium line for himself. Calling him incurs a charge of 10p, of which 7p goes to Beaumont. In other words, he now charges people for calling him; and turns a small profit out of it.
He also increases revenue by keeping the callers talking about their services. He even posted his own number on Twitter during a problem with online shopping; knowing that marketing companies would pick it up and try to call him.
Beaumont only uses the number when dealing with companies, banks, and utility suppliers; essentially anyone who would pass his contact on to marketers. He states that he is very honest with why he has a premium number whenever someone asks.
Source: BBC
