Monday, August 4, 2025
  • Hype
  • Murai
  • Lipstiq
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zoneUpdated
    • ViewnetUpdated
    • Sri ComputersUpdated
    • StartecUpdated
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zoneUpdated
    • ViewnetUpdated
    • Sri ComputersUpdated
    • StartecUpdated
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
No Result
View All Result
Home Lifestyle

Adidas Teases BOOST Technology; Promises a Revolution in Running

by Pang Tun Yau
February 4, 2013
Share on FacebookShare on Twitter

http://www.youtube.com/watch?v=YgMYSi-eQOc

adidas posted a teaser video over the weekend on its YouTube channel, with rather bold claims of “a revolution in running”. The video teases the company’s new midsole compound, called BOOST, and is set to feature in its new running shoe called the adidas Energy Boost which will be released on February 27.

The BOOST compound is made from thermoplastic beads fused together. As shown in the video, the compound delivers superior energy return than traditional EVA midsole compounds. According to Runner’s World Magazine, which will publish a review of the Energy Boost shoe in its March edition, the compound possesses “industry-leading energy return” and bests almost 800 other shoes that the magazine has tested on energy return. The magazine also found that the BOOST compound is almost unaffected by temperature swings, which affects typical foams which get harder at cold temperatures and softer in warm temperatures.

A quick check on adidas’ social networks also reveal more teaser images on the BOOST technology, including the Energy Boost shoe. Interestingly, adidas Malaysia’s Facebook page shows off an image of the BOOST compound with a 15 February “save the date“, which is different compared to the adidas international Facebook page, which marked 27 February. Until then, have a look at the teaser video above, and let us know what you think!

(Source: Runblogger, Believe in the Run)

Filed Under adidasadidas runningboostrunning
Updated 10:54 am, Tue, 2 July 13
http://lowy.at/XZT5v
Share3Tweet2SendShare

Follow us on Instagram, Facebook, Twitter or Telegram for more updates and breaking news. 

No Result
View All Result

TRENDING THIS WEEK

  1. 1
    How-To's

    RM100 SARA: How To Redeem, And Everything Else You Need To Know

  2. 2
    Action Cameras

    AKASO 360 Lands In Malaysia; Starts From RM899

  3. 3
    Transportation

    KTM Komuter Services To KL Sentral Disrupted On Sundays Until Late September

  4. 4
    Transportation

    Malaysia Aims For MLFF Toll System Implementation By 2027

  5. 5
    Mobile Phones

    HONOR Magic V5 Now Available Via Postpaid Telco Plans

NETWORK

  • Hype
  • Murai
  • Lipstiq
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks

ABOUT

  • Advertise
  • Careers
  • Privacy Statement
  • Contact Us
  • Editorial Policy
  • Terms & Conditions

©2025 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.

No Result
View All Result
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zone
    • Viewnet
    • Sri Computers
    • Startec
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables

©2025 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.

No Result
View All Result
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zone
    • Viewnet
    • Sri Computers
    • Startec
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables

©2025 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.