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Friendster Adds New Social Features, Wants to be Your Matchmaker

by Huei Song
December 7, 2012
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Before we begin, yes, Friendster is still alive; it was killed off in April 2011 and a couple of months later, a beta version soon made an appearance. We don’t really know what happened after that but Friendster was soon revived and was relaunched again earlier this year in May and since then, the team behind the once very popular social networking site have been working rather hard to introduce new features that you might have already been using on Facebook, and wants to be your matchmaker.

The latest update for Friendster now brings additional features in search and social functionalities that make it easier for you to discover new friends and even find your “perfect match”. You can now key in more personal details such as age, gender, location and upload your own profile picture to Friendster. The search function has also been improved, making it easier to discover the type of people you would like to meet before sending virtual flirts to them using limited free daily passes.

From the update, it sure sounds like Friendster is trying to turn itself into a matchmaking website. Press release available right after the break.

Friendster Expands with More Social Discovery Features

Introducing new features to enhance users’ social engagements

MANILA, Philippines 6 December, 2012 | The latest development from social discovery and gaming platform, Friendster, now offers additional features in search and social functionalities. Finding new friends and even possibly, finding a perfect match, just got easier.

The enhanced Friendster social discovery experience kicks off with the expanded profile function that allows new and existing users to include more personal details like age, gender and location, as well as a profile photograph.  This, together with the new search feature – Friendster Finder, enables users to easily search through thousands of Friendster profiles that matches their search preferences.

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To start connecting with new friends, users can simply click on any matching profile and indicate a crush with the limited free daily passes. A list of the selected profiles is accessible via the new social notification – My Crushes. In addition, users can view other social notifications – My Admirers, to discover crushes from other users, and My Matches for their newly established connections.

Valued-added services (VAS), which is obtainable with Friendster’s virtual currency – Friendster Coins, are also available to better users’ social discovery experience. Users may purchase the Friendster Finder VIP Pack that places their profiles on top of search results, or select the Wall of Fame VAS to have their profile photograph featured on the Friendster Finder VIPs banner. Other VAS includes additional passes to indicate crushes, to reveal the profiles of their admirers or to find out the identities who have viewed their profiles.

The profile homepage is also further improved with more activity updates like friends’ status change and new social connections. Users can now post a comment or even share their pictures and videos, seamlessly.

Relaunched in May 2012, Friendster is constantly making improvements and implementing new contents. With various selections of free-to-play online games from eight different genres such as role-playing, strategy and simulations, users get to earn reward points for every activity; including adding and engaging with friends, playing games, or even simply logging in daily.

Well-received online gaming feature like Guilds was introduced in June 2012 to provide Friendster’s vast community of gamers a unique platform to connect with friends and other users who enjoy the same games. Through these new search and social discovery features, Friendster brings along another exciting chance for people to connect online.

Filed Under Social NetworkingUpdate
Updated 6:35 pm, Thu, 6 December 12
https://lowy.at/OZQQ2
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