Once upon a time, Maxis unveiled MIRA for its Concept Store in The Gardens Mall. The earlier this year, the telco introduced Mia, the generative AI for B2B clients powered by AWS tech. More recently, the telco announced Miya instead for the average customer.
Standing for “Maxis Intelligence, Your Assistant”, Miya is “built using Google Cloud’s Customer Engagement Suite. But moving beyond that, the idea is for the telco and its customers alike to move “away from traditional menu navigation to more intuitive and seamless conversations”. Just like the claims of nearly every LLM chatbot out there these days, if you think about it.
Key features that Maxis highlights as being available directly within Maya’s chat window include bill management, roaming pass access and contract checks. Though she can also be asked about the telco’s other products and services, or assist with general help and navigation. And being virtual, this means users get some form of assistance at any time of the day, on any day.
The telco says that Miya is being rolled out to users “progressively” and can be accessed by tapping on the Maxis logo at the bottom of the app’s home screen. This will be in addition to a recent refresh for a simpler experience navigating through the app.
(Source: Maxis press release)
