Samsung has announced what it calls the Unfold Club event which essentially lets visitors experience its flagship devices. This includes not only the phones launched this year, but also the wearables in the form of the Galaxy Watches. This is happening between 18 and 28 September, at the Raintree Plaza of The Exchange TRX.
Samsung says that it is setting up the experience in a Z-shaped tunnel, probably hinting at what it is highlighting among the list of highlights. Incidentally, it’s also probably a good opportunity to give the foldables, the Galaxy Z Fold7 and Flip7 a try. The form factor commands a premium in price, it makes sense to be able to get your hands on it first before committing.

On the software side of things, Samsung is naturally promoting its own Galaxy AI, as well as Google’s Gemini. The company says that you can try these out using both the foldables as well as the more conventional Galaxy S25 phones launched earlier in the year. And as mentioned, the Galaxy Watch wearables are here too if fitness tech is more your thing.
As mentioned, the Unfold Club is happening at the Raintree Plaza of The Exchange TRX, between 18 and 28 September. There’s also a workshop for the weekends of the duration for making custom accessories. Separately, Samsung is also offering to double the storage capacity of its foldable phones of the year if you buy them by 30 September, at the cost of RM600.