These days, it’s less surprising to see a company integrate into its products the services of a competitor. This is especially the case with Samsung, which has allowed Google Assistant – and now Gemini – to be the dominant service on its Galaxy phones. And now, Microsoft has announced that it’s integrating Copilot into select Samsung TVs and monitors.
Microsoft says that it and Samsung have always had a pretty strong partnership. One example it gave was its integration of the Xbox Cloud Gaming into Samsung TVs. And Copilot is apparently no different, letting you ask it very entertainment-specific things, or just general AI chatbot usage.
One example Microsoft provided include getting spoiler free recaps of shows if you’ve left off halfway through a season. Another is getting specific recommendations based on shows you’ve like. You can even tack on custom filters for this. Examples include having shows be under a specific duration, or including different genres to fit a watch party.
You can also use it to go down some rabbit holes like a show’s cast, or its director’s other works. Or you can use it like an AI chatbot on your phone, and ask it things like if the weather this weekend will be good for hiking.
Copilot here appears as a “friendly, animated” blob, for lack of a better description. Microsoft also says that it will lip-sync as it speaks, but doesn’t show this in the demo clip. Worth mentioning though is if you want it to provide personalised content and memory of your preference, you’ll have to sign in using your Microsoft account.
In the announcement, the company says that Copilot is available on 2025 models of Samsung TVs, from the Micro RGB, Neo QLED, OLED, and The Frame series. as well as the M7, M8 and M9 smart monitors. This is only in select markets for now, and availability to more regions and models will be added over time. We’ve reached out to Samsung Malaysia to find out if TVs in the country are getting this. The company’s local arm echoed the same announcement, but did not provide more specifics beyond the list mentioned above.
(Source: Microsoft)
