Hisense has announced its new TV lineup, which the brand calls the Mini LED 4K U7K. There are four sizes to choose from, starting from a 55-inch model, going up to 85 inches.
As the name suggests, the Hisense Mini LED 4K U7K series TVs are 4K TVs using mini LEDs for backlighting. It also sports the brand’s thin bezel design that the company insists on calling bezel-less. Other items on the spec sheet includes a peak brightness of 1000 nits, a refresh rate of up to 144Hz and over 1200 local dimming zones. There’s also HDR 10+ Adaptive tech, as well as Dolby Vision IQ. To make all these work, these TVs come with two HDMI 2.1 ports
On the software side of things, the Hisense Mini LED 4K U7K series of TVs run on the brand’s VIDAA OS, which also come with a couple of AI enhancements. These are the AI Sports Mode and AI Picture. Both work in the background to run image optimisations for these two specific types of content. Helping these functions is the chipset within the TVs which the company calls the Hi-View Engine.
Despite the announcement of the Hisense Mini LED 4K U7K series series, the company did not announce the prices or availability of these TVs. That being said, some of these details are already available on the brand’s official store on Shopee. Judging from the page, these will be available on 25 September, in conjunction with the e-commerce site’s Payday Sale.
As for the prices of the individual TVs, the brand’s official store on Shopee lists the 55-inch Hisense Mini LED 4K U7K as priced at RM6,999. As for the 65- and 75-inch models, these are priced at RM7,999 and RM9,999, respectively. No price is listed for the 85-inch model though, as stocks for that particular model is not available on the e-commerce site.
Update: Hisense says that the price of the 75-inch model of the Mini LED 4K U7K is in fact RM8,999, rather than RM9,999 as listed on the brand’s official store on Shopee. No further details were provided on the other models.
(Source: Shopee)
