So, I guess I was wrong. Kevin Feige and his gang over at Marvel Studios actually did it. After crawling inch by inch by inch, Avengers: Endgame has finally (though, not “officially” yet) beaten James Cameron’s Sci-Fi epic Avatar to become the highest-grossing film of all time at the global box office. Marvel and Walt Disney announced the news at San Diego Comic-Con, saying that Avengers: Endgame has indeed passed Avatar’s $US 2.788 billion global gross.
According to THR, Disney Studios co-chairman and chief creative officer Alan Horn said:
“A huge congratulations to the Marvel Studios and Walt Disney Studios teams, and thank you to the fans around the world who lifted Avengers: Endgame to these historic heights.”
However, do note that as of this writing and that historic announcement, Avengers: Endgame‘s global cume is around $US 2789.2 billion, which is still $US 500 000 less than Avatar‘s $US 2789.7 billion. The folks at Disney and Marvel are sure that the gap will be closed by the end of the weekend once the weekend box office numbers are calculated.
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Three weeks ago, I confidently mentioned that Avengers: Endgame will not beat Avatar at the global box office despite its re-release. The 22nd entry into the Marvel Cinematic Universe did otherworldly numbers in its opening weekend of its initial run. Endgame is the first movie in history to gross more than $US 1 billion in its opening weekend. After just 12 days, it became the fastest film in history to make $US 2 billion, smashing Avatar‘s 47-day record.
But because of the crowded summer period jam-packed with other “must-see” event films, Endgame started to (relatively) slow down at the box office. By the end of its first run, it has broken about every single record out there, except one — it was still $US 40 million short of becoming the highest-grossing film in the history of cinema, sans inflation.
Even with the re-release, it didn’t look too likely that the Marvel film would go on to defeat the Na’vi of Pandora… until last week when the film found itself merely $US 7 million away. I still had my doubts, though.
But hey! Whaddaya know? Captain America and his band of superheroes actually did it. As of Monday morning (MYT), Avengers: Endgame will be the highest-grossing film of all time.
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