Tuesday, September 26, 2023
  • Hype
  • Murai
  • Lipstiq
  • Diva
  • Varnam
  • Moviedash
  • Autofreaks
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zoneUpdated
    • ViewnetUpdated
    • Sri ComputersUpdated
    • StartecUpdated
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zoneUpdated
    • ViewnetUpdated
    • Sri ComputersUpdated
    • StartecUpdated
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
No Result
View All Result
Home Mobile

Sony Might Be Exiting the Smartphone Business After All

by Andrew Cheng
October 8, 2015
Share on FacebookShare on Twitter

sony-xperia-z3-series

Back when Sony was rumoured to be exiting the smartphone business, the CEO and president of Sony Mobile, Hiroki Totoki, made it very clear that the company “will never ever sell or exit from the current mobile business.” Now, however, that doesn’t seem to be the case anymore.

The chief executive of Sony, Kazuo Hirai, had this to say:

We will continue with the business as long as we are on track with the scenario of breaking even next year onwards…otherwise, we haven’t eliminated the consideration of alternative options.

Based on what Hirai has said, Sony’s mobile division will have to step up its game in 2016. It will have to be profitable (or break-even, at the very least), in order to stay in business. While Hirai didn’t elaborate what the “alternative options” are, it’s highly likely that selling off the division is part of the options.

Sony Xperia Z5 FamilyThe Sony Xperia Z5 lineup.

It’s no secret that Sony is struggling in the mobile space. The fact that all of its latest devices seem to share the same design with their predecessors probably didn’t help either. In terms of market share, Sony only holds less than 1% in the US. It’s not doing so well in its home country of Japan either, with only 17.5% of market share.

Needless to say, the Sony Xperia Z5 lineup has to be successful for the sake of the company’s mobile division. It would be a shame to see Sony exit the smartphone business, considering how its devices have been really well-made, such as the excellent Xperia Z3.

(Source: Reuters via Android Authority)

What’s your Reaction?
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0

Follow us on Instagram, Facebook, Twitter or Telegram for more updates and breaking news. 

Filed Under Sonysony xperiaXperia
Back to top
Share1Tweet1SendShare
No Result
View All Result

TRENDING THIS WEEK

  1. 1
    Telco

    Maxis, U Mobile, CelcomDigi Announce Their iPhone 15 Pre-Order Plans

  2. 2
    Computing

    Major Windows 11 Update Coming 26 September; Here’s What’s New

  3. 3
    Branded

    The Samsung Galaxy Z Flip5: Unfolding A World Where Durability Meets Design Excellence

  4. 4
    Telco

    Yes 5G To Offer iPhone 15 Series Starting From RM21/Month

  5. 5
    Branded

    Rewriting Your Sleep Cycle with Samsung Galaxy Watch6 Series

NETWORK

  • Hype
  • Murai
  • Lipstiq
  • Diva
  • Varnam
  • Moviedash
  • Autofreaks

ABOUT

  • Advertise
  • Careers
  • Privacy Statement
  • Contact Us
  • Editorial Policy
  • Terms & Conditions

©2023 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.

No Result
View All Result
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zone
    • Viewnet
    • Sri Computers
    • Startec
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables

©2023 LOWYAT, LLC. ALL RIGHTS RESERVED.