Foldable phones are making a big comeback, with the form factor experiencing rapid growth and a compound annual growth rate of 114% from 2019 to 2025. China, the global leader in the development of foldable smartphones, has paved the way for the smartphone form factor, contributing a 26% share of the global market last year.*
OPPO leads the foldable trend in the Asian market with its Find N2 Flip model, which has topped China’s foldable smartphone segment, capturing approximately 15% of the share between January to May 2023. This shows a strong consumer interest in foldables, and users are looking for a one-of-a-kind and innovative user experience.
In this regard, OPPO has established a gold standard in user experience for the foldable segment by introducing innovations that have provided a one-of-a-kind consumer experience. The company, whose name is synonymous with innovation, has improved the split mode and interactive gestures on the Find N series while also enhancing the device’s free hovering capabilities and optimising parallel window features to make using the internet easier for users.
Consumers who had only been “trial users” of foldable products before have now become ardent users who rely on them extensively in their daily lives thanks to advancements in the Find N series.
Making the Find N series a reality
With research going as far back as April 2018, it has been five years since the prototype conceptualisation of OPPO’s first foldable. Thanks to four years of intense R&D and six generations of prototypes, the OPPO Find N was made.
The company pursued to address two issues with existing foldable phones when developing its first foldable phone: a visible display crease and a perception of poor durability. Both of these factors influenced the hinge selection for its foldable smartphones.
The series’ flexion hinge, which is made of aircraft-grade high-strength steel and polymer, is an industry-leading waterdrop hinge, a design choice chosen for its durability. As a result, the Find N is incredibly sturdy and slim, while also allowing for seamless folding.
Find N2 Flip : where form meets function
The foldable is intended to fit into the user’s lifestyle, which includes heavy usage, where in this case includes opening and closing numerous times over the course of a productive day.
Users of the Find N2 Flip can be sure that their amazing folding phone will continue to function flawlessly throughout its lifespan. The smartphone remains durable even after 400,000 folding tests, as confirmed by TÜV Rheinland through testing carried out under laboratory conditions.
In fact, consumers could see for themselves how durable the device was by taking the “200,000 folds challenge” at the OPPO Find N2 Flip Experience Store this year, demonstrating that the device was designed with heavy usage in mind.
The next generation of foldables
In October 2023, OPPO will unveil the latest in its foldable experience for smartphone users worldwide. The latest in the company’s foldables lineup, set to be the gold standard for foldables, will introduce users to upgrades in every aspect of the phone, from elevated styling and an improved cover-screen experience to game-changing cameras.
If you wish to be the first to see the next generation of foldable devices by OPPO and its upcoming global launch, feel free to register on their official page. Similarly, if you’d like to know more about the brand itself, kindly visit their official website.
*Data from Counterpoint Technology Market Research, “Foldable Smartphone Set To Take On New Heights“
This story is brought to you by OPPO.
