Earlier in the week, a report coming out of Taiwan claimed that ASUS is going through a few rounds of restructuring. One of the casualties as part of the process were said to be the company’s Zenfone division, with staffers moved around to either the ROG Phone team or elsewhere in the company. This would basically mean the end of the Zenfone line of devices, should it actually happen. The company has since released a statement denying the report.
There’s not much in terms of details in said statement, as it is a very short one. Beyond denying that the ASUS Zenfone 10 will be the last in the series, the company says that it will be maintaining both its smartphone lines. The company then directs to its Q2 earnings for more information, and to stay tuned for next year’s product lineup.
On one hand, this is reassuring news for fans of the Zenfone series, even if its market availability is limited. Especially for fans of smaller devices, this is one of the few remaining brands catering to such needs, so the line going out for good would have been a major gut shot. But on the flip side, it’s not like we’ve not seen companies denying rumours of a similar nature, only to confirm it later down the line.
One major example of this is South Korean brand LG and its own mobile division. News broke in January of 2021 that the company is considering shutting down the mobile side of its business, with the denial coming swiftly after in statements to some news outlets. It would be three short months later when the company announced its exit from the mobile phone market.
