Razer has launched its own digital game store, and has combined it with the zSilver loyalty point programme. The distribution platform for PC games is currently available in the US, UK, Germany, and France; with no indication if it will be brought to other countries.
The Razer Game Store looks to function like any other digital distribution platform. People visit it, buy games, and then redeem the relevant key. Thus far, it looks like most of the keys are for Steam. Although it would appear that Ubisoft games are meant to run through the Uplay service instead. As expected, there is no sight of anything from Electronic Arts.
Like Steam, the Razer Game Store also offers discounts – ranging from 10 to 60 percent – on selected titles; starting with a sale of Ubisoft titles as part of the launch promotion.
What is different about this platform is that users will be able to earn Razer’s zSilver loyalty points for buying games. In turn, these can be used to redeem additional items from Razer’s zSilver catalogue.
It’s not entirely surprising that Razer would be interested in selling games. The company has been slowly moving towards building an entire gaming ecosystem, providing its customers with not only hardware, but also the software needed to play games.
That said, it looks like the Razer Game Store is still being test. There is a reasonably prominent ‘beta’ label on the top right of the page. Which raises the question of what the company needs to test. On the other hand, half the game developers in the world are now releasing titles into early access; and launching an online store while still in beta is somehow incredibly appropriate.
[Source: PR newswire]
