It’s no secret that Samsung has been stuck with a surplus of OLED Displays ever since Apple announced to the world that it was cutting production of the iPhone X by half, from 40 million units down to 20 million units.
According to the Nikkei Asian Review, the Korean electronics giant been “increasingly selling OLED panels to outside clients,” but even that has been a bit of an uphill battle. It had hoped that other smartphone makers would’ve jumped at the ‘opportunity’ to use OLED panels for their phones, but the high cost of Samsung’s panels has been a major hurdle, and why many of them still stick to the cheaper LCD panels.
Another hurdle that Samsung has to face is competition; Chinese OLED makers have reportedly been expanding production capacity, meaning that Samsung is set to enter into extremely competitive price war.
Lastly, it doesn’t help Samsung’s odds that its national rival, LG, struck a deal with Apple that would see the former supplying the latter with OLED displays for its yet-to-be announced 6.5″ iPhone, which is rumoured to be making an appearance later this year.
Samsung’s OLED panels sell at a whopping US$100 (~RM389) a pop, but come with a multitude of features, such as touch sensors, displaying colors in high resolutions, and the ability to be bent around the edges, giving manufacturers the ability to create phones with near bezel-less displays.