Huawei is expected to unveil the Mate 10 on 16 October, and leading up to the phone’s launch event, the Chinese company started posting some teasers of the upcoming flagship on its social media accounts. While doing so, the company took a few jabs at Samsung too, which just unveiled the Galaxy Note 8.
Moments before the Galaxy Note 8 was officially announced, Huawei started sharing several Facebook posts with the hashtag #beyondthegalaxy. Although the posts are relatively subtle in the beginning, the company posted the following post not too long after the Note 8 was made official.
Evidently, this is a subtle – or not so subtle – jab at Samsung. After all, the Galaxy Note 8 is the Korean company’s first smartphone with a dual-camera setup. More interestingly, however, is the image itself: it seems to be showing the silhouette of the Mate 10 complete with a dual-camera system.
On Twitter, Huawei is even more unabashed about taking a jab at Samsung. Judge for yourself with these tweets from the company.
Do bigger things? We have a bigger 20MP dual lens. #DoWhatYouWant #LeicaCamera pic.twitter.com/76RJSbWqYO
— Huawei Mobile (@HuaweiMobile) August 23, 2017
#DoBiggerThings is Samsung’s hashtag for the Galaxy Note 8’s launch.
To unpack the future you will need more than a pen. #DoWhatYouWant #HuaweiMobileAI pic.twitter.com/SdsXxGuCqj
— Huawei Mobile (@HuaweiMobile) August 23, 2017
Clearly, this is a reference to the Galaxy Note 8’s S Pen and Samsung’s unpacked event.
At the end of the day, however, a competitive atmosphere is almost always a good thing: it pushes phone makers to innovate and offer features the competition do not have. In Huawei’s case, the Mate 10 could be a more compelling smartphone than the Galaxy Note 8; we’ll find out for ourselves come 16 October.
