Louis Vuitton believes that people want a luxury smartwatch, and it might not be wrong. The Tambour Horizon is an Android Wear 2.0 powered smartwatch designed for people with a lot of money and have run out of ways to spend it.
The devices itself isn’t just a pretty face. It was built in collaboration with both Google and Qualcomm, and packs some substantial hardware. Powering it is a Qualcomm Snapdragon Wear 2100 processor paired with 512 MB RAM. There’s also 4GB of onboard storage.
Despite this, it lacks a heart rate monitor. Possibly because nobody is going to be worried about tracking their cardiovascular performance while wearing something this expensive.
https://www.youtube.com/watch?v=LEVquHczgTo
The Louis Vuitton website doesn’t actually list all the prices for the Tambour Horizon; it instead asks visitors to call for an inquiry. Which is all anyone needs to know about the target market. That said, we understand that the smartwatches start at $2450 (about RM10500), and go all the way up to $2900 (about RM12500) for the most expensive model.
We’re not sure if there actually is a market for extra premium smartwatches. Apple seems to be believe so with some editions of the Apple Watch, and claims to have sold a substantial number.
However, Apple is usually an outlier when it comes to market forces and it remains to be seen if an Android powered device can have the same impact. We supposed having a luxury brand name like Louis Vuitton will help sales along.
[Source: Louis Vutton]
