After months of testing, Spotify is finally ready to deliver video contents through it massively popular music streaming platform. It is a long time coming indeed as Spotify officially announced its intention to serve such contents as part of its press event back in May 2015.
According to the revelation by the company’s Vice President of Product, Shiva Rajaraman in an interview with The Wall Street Journal, video contents will be making their way to Android app this week before being made available on iOS app by the end of next week. The company has been testing video contents for its mobile apps for the past few months with a handful of selected users in US, UK, Germany, and Sweden.
While Spotify has managed to roped in a long list of content partners such as BBC, Comedy Central, ESPN, TED, Vice and many more, the video experience on Spotify app will be slightly different from most of the existing video services. Instead of full length videos, the contents will mostly come in the form of short clips although Spotify will be providing its own original contents into the mix as well.
For the time being, all these video contents are meant solely for Spotify mobile apps. Hence, it will be interesting to see how Spotify is going to convince users to check out its video contents since users would usually let Spotify app run in the background rather than letting it appear on the main screen unless they want to browse for contents.
Meanwhile, it is not known at the moment on how fast Spotify users in Malaysia will receive video contents through their Android or iOS app. Nevertheless, don’t be shocked if you starting to see videos within the Spotify app on your smartphone when the time comes.
(Source: The Wall Street Journal)
