Maxis has released its results for Q2 of 2016 and they’re rather unexpected to say the least. CEO Marten Lundal said, “this wasn’t our easiest quarter, but we managed to keep our revenue and profit at similar levels compared to last year.”
Maxis managed to minimise damage done by a social media fiasco from earlier in the year. With the company’s MaxisONE plan subscribers growing to over 1.3 million compared to the 962,000 subscriptions it had in Q1 2016.
Having said that, the number of Maxis’ overall subscriptions showed a decrease. In Q1 of 2016, Maxis’ revenue generating subscribers (RGS) was at 11.02 million, consisting of 8.11 million prepaid subscribers and 2.66 million postpaid subscribers. When it comes to its market definition subscriber base, Maxis had 12.25 million subs (9.27 million prepaid subscribers and 2.98 million postpaid subscribers) in the first half of 2016.
To upgrade the company’s infrastructure, Maxis spent RM333 million in Q2 alone. In total, Maxis’ capital expenditure was at RM492 million which was RM139 million more than what it spent for the whole of 2015. And because of this, Maxis has managed to increase its 3G and 4G population coverage from 88% and 41% to 94% and 80% respectively.
With the larger population coverage and increased data quota given, Maxis has seen a drastic increase of postpaid customers’ data usage. In the first quarter, customers were using an average of 1.93GB per month and that number has now increased more than 50% to 2.95GB.
(Source: Digital News Asia | Maxis)
