Apple’s Q4 financial results have shown that the company is unsurprisingly healthy, and has managed to increase iPhone sales despite not launching a new device until the very end of the quarter. In fact, it has managed to increase sales of all products; with the sole exception of the iPad.
Over 48 million iPhones were sold in Apple’s final quarter of its financial year; up from 39.3 million units sold in the same time period last year. This is particularly notable because the new iPhone 6s and 6s Plus did not go on sale until the end of September; which means millions of people were still buying the older iPhone 6. Mac sales have also increased to 5.7 million units sold. That is only up by about 200,000 units year-on-year, but it is impressive considering global PC sales have been steadily dropping over the last few years.
The only disappointment was the iPad, which sold less than 10 million units for the first time since 2011. We’re not entirely sure if the new iPad Pro will be able to bring sales up. If it does, it might come at the expense of selling more Macs. Both devices overlap in some areas, which could end up hurting the numbers of both devices.
No specific numbers were revealed for the Apple Watch, but the “other products” category increased by 61-percent year-on-year. This covers everything else Apple sells, but it is an indication that the wearable is doing just fine.
Apple raked in some US$51.5 billion in revenue for the quarter, with a net profit of US$11.1 billion. This was helped by impressive growth in China, where revenue practically doubled for the quarter. The iPhone also contributed to a third of the final revenue with its impressive sales numbers. It is difficult to see Apple failing at anything at this point, and the increased profits could definitely help its rumoured push towards the automotive industry.
