Sony will be releasing a new microSDXC card in the Japanese market. This memory card will feature “premium sound”, something that even Sony isn’t too sure about. In fact, the company has said that it is not sure who will be buying these microSDXC cards, but it is sure that someone will want it.
The new SR-64HXA memory card will produce less electrical noise when reading data, which Sony says will lead to better quality sound coming from the card. However, this being a microSDXC card, it should not be producing enough electrical noise to be affecting audio equipment in the first place.
“We aren’t that sure about the product’s potential demand, but we thought some among people who are committed to great sound quality would want it,” a Sony spokeswoman said.
The SR-64HXA microSDXC card will retail for about US$160 (about RM580) in Japan, which is easily five times more than a regular class-10 memory card of the same size. That being said, there is no doubt that there are some people out there who are preparing to give it a try and find out just how much of a difference it can make.
[Source: Wall Street Journal]
Sony is giving up it’s Xperia phone division and makes useless stuff like this…
For me it’s better shutting off unprofitable segment to boost r&d. Focus what they do best, which this case is audio division.
audiophile products like this are niche market, hence low profit, and mostly loss-making. in the past they tried to enter audiophile market, bookshelf speakers made in UK, winning positive reviews from hi-fi magazines, but they couldn’t stay for long. this premium player is doomed from the start. they need new marketing department to compete with chinese newcomers
flip flop