WeChat is launching WeChat All-Star Race, a team based online to offline contest. The three contestants with the highest scores from each team will be invited to compete alongside celebrity guests at the finals on 15 June 2014. Winners with the highest overall team score as well as individual score will be rewarded with a total prize pool of more than RM15,000.
“WeChat constantly find ways to bring fun and excitement to our users through our app, particularly in Malaysia where the users are significantly more active in socializing and enjoying the WeChat experience.”said Louis Song, Country Manager of WeChat Malaysia and Singapore. “The WeChat All-Star Race aims to deepen our engagement with our users by providing an innovative and meaningful social experience online and offline with their favourite celebrities.”
WeChat users can join the contest by downloading and installing the latest WeChat Speed (v22.214.171.124). Players will have to choose from one of the six celebrity teams (Adam C, Adrian Chan, Diana Danielle, Elfira Loy, DJ JJ and Yumi Wong) to join; and although switching teams is possible, it will result in any previous scores being lost.
The six celebrities will be Adam C, Adrian Chan, Diana Danielle, Elfira Loy, DJ JJ and Yumi Wong, and users will be able to join them when the contest is open to the public.