Colorful today hosted its first event in Malaysia. To celebrate, the Shenzhen-based company showed off the iGame x Senna, or Senna for short.
Senna was designed with today’s digital community in mind. Gamers benefit from more stable performance, streamers enjoy uninterrupted sessions, and creators experience faster editing and easier multitasking. “With Senna, we are giving gamers and creators a teammate they can rely on,” added Mr Liu. “It keeps gameplay smooth, streams uninterrupted, and grows with every creator’s ambitions.”

To put it in simple terms, Senna is an AI assistant, designed in the same vein as all the other AI assistants from other PC brands, like ASUS’ OMNI. As to why Colorful chose an anime-style character as the embodiment of its assistant, the brand’s representative told us it was because a cute character was more approachable than, say, an evil eye or disembodied character.
Senna was on display at the event but unsurprisingly, the AI assistant didn’t quite have all its coding in place. In one instance, it started responding to queries made in English, in Chinese. Of course, you could also give the avatar headpats by rubbing the mouse cursor over its head, to which it’ll respond in kind with equally cute words.

Beyond that, Senna’s practically a watered-down NVIDIA G-Assist.
Colorful also told us that Senna should be brand-agnostic, meaning that regardless of whether your system is running Colorful hardware (pun intended), it should work.

