Disney will soon be cracking down on password sharing on its Disney+ streaming platform, according to CEO Bob Iger. The company’s chief said that it plans on “launching our first real foray into password sharing” in June, expanding its new anti-password sharing rules that it started enforcing in the US back in January.
Of course, this means that the streamer will be releasing a paid sharing option, which is likely to be similar to what Netflix implemented last year following its crackdown. Disney+ will roll out paid sharing in “just a few countries in a few markets” initially before launching it globally to all subscribers in September.
This isn’t much of a surprise given that during an earnings call in February, chief financial officer Hugh Johnston confirmed that subscribers “suspected of improper sharing” will be prompted to sign up for their own subscription this summer. Additionally, users will get an option to add members outside their household to their account for an additional fee à la Netflix, although there is no word yet on pricing.
Notably, this comes not long after the streamer raised its prices in Malaysia. With the recent price update and the upcoming paid sharing implementation, subscribers, especially those who share accounts, will have to cough up significantly more to enjoy the service.
(Source: The Verge)
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