Saturday, August 23, 2025
  • Hype
  • Murai
  • Lipstiq
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zoneUpdated
    • ViewnetUpdated
    • Sri ComputersUpdated
    • StartecUpdated
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zoneUpdated
    • ViewnetUpdated
    • Sri ComputersUpdated
    • StartecUpdated
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
No Result
View All Result
Home Mobile

Nothing Announces CMF Sub-Brand, Which Is Making A Smartwatch

Alongside a pair of earbuds, rumours of which surfaced late last year.

by Ian Chee
August 4, 2023
CMF by Nothing

Source: Nothing / YouTube.

57
SHARES
Share on FacebookShare on Twitter

At the tail end of last year, we saw reports of Nothing potentially releasing a pair of earbuds under a sub-brand. More recently, the company has confirmed the existence of a sub-brand, going by the name of CMF.

The announcement is hidden in a recent Nothing community Update video on the brand’s YouTube channel, with CEO Carl Pei delivering the news. You’ll have to jump to the 8:46  timestamp to get immediately to it though. But in the segment, Pei explains that CMF will be a different brand compared to the parent company, and run by a separate team. While the parent will continue pushing design innovation and releasing premium products, the sub-brand will focus on “clean and timeless design”, with the products themselves being “accessibly priced”.

CMF by Nothing
Source: Nothing / YouTube.

As for products being made by this new sub-brand, CMF is currently working on a smartwatch, as well as a pair of earbuds. Pei says that these will be launching later this year, but shared no further details about what they are.

YouTube video

 

 

Also, the phrase “accessibly priced” here probably means affordable, and compared to other products in the market, that may very well be true. But things don’t usually translate that well when currency exchanges come into play. Ultimately, we’ll have to wait for their products to get a local price tag before it would be a fair evaluation of the claim.

This also echoes the strategy of OnePlus, the company that Pei previously led. Said brand started as the “flagship killer”, offering top tier specs while massively undercutting the competition. Over time though, its products became more similarly priced to other flagship devices, with the new Nord line carrying the affordable mantle instead.

ALSO READ:  Suunto Run Lands In Malaysia; Priced At RM1,199

(Source: Nothing / YouTube)

Filed Under carl peiCMFearbudsNothingsmartwatch
Updated 10:42 am, Fri, 4 August 23
http://lowy.at/SvWCP
Share23Tweet14SendShare

Follow us on Instagram, Facebook, Twitter or Telegram for more updates and breaking news. 

No Result
View All Result

TRENDING THIS WEEK

  1. 1
    News

    MOF: MyKad, E-Wallets, Fuel Apps Considered For RON95 Subsidy Delivery

  2. 2
    Storage

    Seagate, KPDN Take Down Counterfeiting Hard Drive Workshop Outside Kuala Lumpur

  3. 3
    Banking

    HSBC Launches New Premier Card Travel Benefits To Entice New Customers

  4. 4
    Mobile Phones

    Google Pixel 10 Official In Malaysia From RM3,999

  5. 5
    Apps

    First Look At The MyGOV Malaysia Super App Beta

NETWORK

  • Hype
  • Murai
  • Lipstiq
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks

ABOUT

  • Advertise
  • Careers
  • Privacy Statement
  • Contact Us
  • Editorial Policy
  • Terms & Conditions

©2025 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.

No Result
View All Result
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zone
    • Viewnet
    • Sri Computers
    • Startec
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables

©2025 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.

No Result
View All Result
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zone
    • Viewnet
    • Sri Computers
    • Startec
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables

©2025 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.