Saturday, September 6, 2025
  • Hype
  • Murai
  • Lipstiq
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zoneUpdated
    • ViewnetUpdated
    • Sri ComputersUpdated
    • StartecUpdated
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zoneUpdated
    • ViewnetUpdated
    • Sri ComputersUpdated
    • StartecUpdated
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
No Result
View All Result
Home Gaming

EA Close To Signing GBP488 Million Deal With EPL

Coinciding with the publisher's game series name change from FIFA to EA Sports FC.

by Ian Chee
February 13, 2023
FIFA 22

[Image: EA Sports]

163
SHARES
Share on FacebookShare on Twitter

Last year, Electronic Arts announced that it won’t be renewing its license with FIFA, and that its football game series will be renamed EA Sports FC. To that end, the publisher is reportedly close to signing a commercial deal with the English Premier League to remain its lead partner and official video game license holder.

Sky News reports that the six-year deal will be worth GBP488 million (~RM2.56 billion). The report also says that this “lucrative extension is said to be worth more than double the existing deal”. The 20 Premier League clubs have also been notified of the likely signing between the two.

EA Sports FC
[Image: EA Sports.]
While the Sky News report does not mention what the partnership entails exactly, according to VGC this means that EA will be the sponsor for “several elements of match day experience”. This includes having the EA Sports logo appearing of the jerseys of referees. As for the football video games, this means the continued integration of Premier League-backed players in the Ultimate Team mode, a major cash cow for the company.

The latter report also notes that this deal with the Premier League could be similar to the one signed between EA and the Spanish football league, La Liga. This deal included title naming rights, logos, graphics, fonts and “other visual elements”, in what is labelled as a “complete rebrand”. This particular deal is reportedly worth EUR30 million (~RM139.5 million) for the 2023/2024 season.

FIFA 21 Steam EA
Source: EA.

The first iteration of EA Sports FC, which will be officially be named EA FC 24, will be released later this year. It will be the first game to adopt this new naming convention, after nearly 30 years of FIFA. Despite the name change, it is expected to be pretty much the same game as the other entries of the series have been, including the Ultimate Team mode.

ALSO READ:  Premier League Introduces New Copilot-Powered Companion Tool On Its Website And App

(Source: Sky News, VGC)

Filed Under EAea sportsea sports fcElectronic Artsenglish premier leagueeplPremier League
Updated 3:16 pm, Mon, 13 February 23
http://lowy.at/v2j0E
Share65Tweet41SendShare

Follow us on Instagram, Facebook, Twitter or Telegram for more updates and breaking news. 

No Result
View All Result

TRENDING THIS WEEK

  1. 1
    Transportation

    East Klang Valley Expressway (EKVE) Opens; Toll-Free Travel Until 29 September 2025

  2. 2
    Automotive

    BYD Teases New EV For Malaysian Market

  3. 3
    News

    Xiaomi Recalls 33W Power Bank 20,000mAh In Malaysia

  4. 4
    Hardware

    Microsoft Says SSD Failures Not Linked To Windows Updates

  5. 5
    Mobile Phones

    Sony Explains Manufacturing Issues Of The Xperia 1 VII

NETWORK

  • Hype
  • Murai
  • Lipstiq
  • Miss Murai
  • Varnam
  • Moviedash
  • Autofreaks

ABOUT

  • Advertise
  • Careers
  • Privacy Statement
  • Contact Us
  • Editorial Policy
  • Terms & Conditions

©2025 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.

No Result
View All Result
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zone
    • Viewnet
    • Sri Computers
    • Startec
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables

©2025 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.

No Result
View All Result
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zone
    • Viewnet
    • Sri Computers
    • Startec
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables

©2025 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.