Leica has announced that it will be increasing the prices across all of its product line starting on 1 April 2021. According to a press release provided to website Red Dot Forum, the camera maker says that the new prices will vary by product, but will generally reflect on an average of 2% to 5% increase.
“Over the past year, the relationship between the US Dollar and Euro has suffered and we have absorbed these costs,” Leica wrote. “However, as this continues, we need to adjust our pricing in order to ensure pricing integrity across all Leica subsidiaries and to continue delivering the highest quality of products.”
According to the product price list provided by the company via Red Dot Forum, a majority of Leica lenses will be seeing an increase of US$100 to US$200 – with the exception of higher-end models such as the Summilux-M 90mm f/1.5 ASPH, which is listed to have an increase of US$700. The same can be said for the brand’s camera collection as well, with the likes of the Q and S series to see a price hike as low as US$100 and as high as US$1,000. Although Leica says the upcoming price hike will see a 5% increase at most, the list actually reveals jumps reaching up to 9% – albeit only affecting a small number of its products.
The camera maker noted that not all of its products will see a price increase next month. Recent releases such as the APO-Summicron-M 35 f/2.0 ASPH, Leica D-Lux 7 Street Kit, Q2 Daniel Craig x Greg Williams, and the APO Summicron-SL 28mm f/2.0 ASPH will be exempted from this.
The upcoming price adjustment is slated to apply across all markets simultaneously on 1 April. For a full list of products and their new prices, please refer to the Red Dot Forum link provided below. Before you ask, Leica Malaysia has confirmed with us that the price changes will be reflected on all of the brand’s products sold in the local market as well. However, it noted that the updated price list has not been made available just yet.
(Source: Red Dot Forum via LeicaRumors)
