Google has been making a very big push in regards to its YouTube Ad campaigns recently. In the span of a month, it rolled out unskippable ads to every YouTube channel, as well as vertical ads for mobile devices. Soon, it will make ads more interactive, by adding ad extensions that will help advertisers get a reaction out of you.
Currently, mobile game ads often end with it trying to get you to download said mobile game. In the future, movie ads may show you showtimes at your nearest cinema, and tourism ads may get you to book a holiday at wherever the location is. While there’s no mention of when these features will be rolled out en masse, it would at least make ads less interruptive, and maybe actually helpful for a change.
Let’s say, in the coming weeks you see an ad for the upcoming film Venom. Instead of just seeing the trailer for the millionth time, you’ll actually be able to decide if, where and when you want to watch the film.
The trouble here is, if you’ve already watched the movie, then the ad will be doubly intrusive, as the plugin where you pick your desired showtime takes over a major portion of the screen, as shown in Google’s own mobile screenshot.