Maxis is seeking to reimagine the way the lion dance is experience via its new augmented reality app, which they have very conveniently called – you guessed it – the Maxis HuatAR app.
“At Maxis, we believe that this auspicious season and its positive symbols should be shared with as many people as possible. With the HuatAR campaign, we are turning the lion dance, commonly representing good fortune and prosperity, into an accessible experience with the power of technology. Using augmented reality – or AR, in short – customers can now usher in the Chinese New Year in a truly innovative and entertaining way,” said Tai Kam Leong, Head of Brand and Partnerships.
Maxis users will need to own some of these unique and special Maxis ang paos, which are obtained whenever they make a purchase at any Maxis Centre or Maxis Exclusive Partners (MEPs) outlet. To be clear, you can’t outright buy the ang paos, and you’ll only receive them upon signing up for any package that the telco has to offer (e.g. a new MaxisONE plan, MaxisONE Broadband, etc.).
Once you’ve gotten the red packet, simply complete the following steps:
- Scan the QR code located on the flap to download the HuatAR app on Google Play Store or Apple App Store. Alternatively, you can go to www.maxis.com.my/HuatAR.
- Install and open the HuatAR app and scan the front of the ang pao.
- Ah Huat is immediately brought to life on your mobile screen.
At current, the app only seems to be available for the Android OS. The embedded video also has a short video tutorial, that starts from the 1:10 marker. We recommend watching the entire video anyway, because of the pure comedy that comes from interviewing a pantomime lion.