If you’ve ever been frustrated because you clicked on a link on Facebook and it takes forever to load, it looks Facebook is going to do something about that. The social networking company recently announced that they are going to tweak their News Feed to show fewer links from slow loading websites.
According to Facebook, as many as 40% of users abandon a site after three seconds of delay. In order to improve the experience for all users, they will filter out such websites, and show more posts that links to faster loading websites, so users can spend more time reading on stories they find relevant.
Facebook will take into account the estimated load time when someone opens a link from their News Feed via the Facebook mobile app. The company will also factor in other points such as the person’s current network connection and the general speed of the corresponding webpage. Sites that load quickly will appear higher in your feed.
This update will be rolled out gradually over the coming months. Facebook says that most Pages will not see any significant changes however, if your site is slow, you could see a decrease in referral traffic. You can check out the social networking company’s guideline on the best practices for improving mobile site load time.