Despite the whole Samsung Galaxy Note 7 debacle, it appears the Korean company wasn’t really affected by the issue; at least, not in Malaysia. According to International Data Corporation (IDC)’s latest report, Samsung is still the top smartphone vendor in our country, with Oppo and Huawei trailing behind.
For the fourth quarter of 2016, Samsung managed to secure 32.8% of the market share. Apple, on the other hand, made up 13.1% of the market share in the same period. These two are followed by Oppo, Huawei and Asus with 10.9%, 8.2% and 7.7% market shares respectively.
In IDC’s report, it noted that Samsung managed to do very well in the Q4 2016 thanks to its entry-level Galaxy J series smartphones. As for Apple, the launch of the iPhone 7 and 7 Plus pushed it to second place. In Oppo’s case, IDC attributed its growth to the company’s marketing initiatives, while the popularity of Huawei’s P9 smartphone secured itself the fourth place.
Looking at 2016 as a whole, Samsung still remains on top with a whopping 32.3% market share. In second place is Oppo with 10.4% market share, followed by Huawei, Asus and Apple.
It’s certainly interesting to see Oppo securing the second place in 2016; it’s evident that the Chinese company has grown quite a bit since 2015. Other notable brands either remained consistent (Samsung and Huawei) while others shipped considerably less smartphones than the previous year (Asus). If you’re keen to check out IDC’s full report, it can be found here.
