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Home Mobile Apps

Nintendo’s Market Value Increases Thanks To Pokemon Go

by Nasir Rabik
July 11, 2016
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It looks like mobile gamers aren’t the only group that’s being euphoric about the release of Pokemon Go. Thanks to the immense popularity of the augmented reality mobile game by Niantic, Nintendo’s market value rose up by more than 20 percent – it’s highest since Q3 of 2015.

According to Reuters, it merely took two days for Pokemon Go to add up US$7.5 billion (about RM29.95 billion) to Nintendo’s market value. At the time of writing, the company’s highest stock value (day high) was recorded at ¥20,270 (around RM790), which is a significant increase to the opening stock price of ¥18,595 (approximately RM730). The only period besting this one would be when Nintendo first introduced its Wii gaming console.

Nintendo Stock

Best of all, a higher increase in stock price (in the coming weeks) for Nintendo is bound to happen, simply because Pokemon Go has only been released for barely a week, for selected countries. Should the mobile game be made available widely, it wouldn’t be a surprise to see Nintendo’s market value surge even higher.

Pokemon Go vs Twitter

All of this wouldn’t be possible without the insane reception that Pokemon Go is currently getting, of course. How insane? According to a report by SimilarWeb, the percentage of daily active users on Pokemon Go is almost rivalling that of Twitter. That’s right, a mobile game that’s barely been out for a week has nearly as much active users as the world’s second largest social media platform – isn’t that incredible?

(Source: Reuters 1, 2, Kotaku)

Filed Under nintendoNintendo MalaysiaNintendo Pokemon GoPokemon GoPokemon Go MalaysiaPokemon Go Niantic
Updated 9:05 pm, Mon, 11 July 16
http://lowy.at/KmF9R
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