Image Credit: Twitch Creative
Twitch has announced Twitch Creative – a new streaming service for artists and musicians. The company is host to over 100 million people a month, letting users watch live streams of video games. Now, they have decided to move forward from gaming and expand further into the creative arts region.
Twitch Creative will have its own landing page that highlights streams that aren’t about gaming. For example, an artist who shares the progress of his artwork, a video editor showing how he achieves a certain video editing effect, or even an artist making perler art.
The initiative is not just about showing off the artist’s artworks. It is indirectly an education platform for other artists who share the same passion to learn and improve together. Bill Morrier, head of Twitch Creative has said that Twitch Creative content has been airing for a while, and has continued to grow 40% every month.
Twitch Creative currently has 2 million viewers a month and to celebrate the launch, Twitch is broadcasting all 403 episodes of ‘The Joy of Painting’ by Bob Ross. Other than that, the artists are able to put hashtags in their broadcast titles, allowing Twitch users to easily find the type of channels they’re looking for.
Twitch is serious with their Creative channel as they have gotten Adobe to be the official launch sponsor for Twitch’s new Creative directory. The multimedia computer software company will be partnering with artists from the Creative section to provide broadcasting schedules so others can get involved and inspired.
Twitch Creative is now live and available for streaming. For those interested in learning more about the Twitch’s latest streaming platform, you can visit Creative here.