Sunday, May 22, 2022
  • Hype
  • Murai
  • Lipstiq
  • Diva
  • Varnam
  • Moviedash
  • Autofreaks
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Hardware
      • Compu-zone
      • Viewnet
      • Thundermatch
      • Sri Computers
    • Notebooks
      • Compu-zone
    • Smartphones
      • Thundermatch
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Hardware
      • Compu-zone
      • Viewnet
      • Thundermatch
      • Sri Computers
    • Notebooks
      • Compu-zone
    • Smartphones
      • Thundermatch
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
No Result
View All Result
Home Mobile

Counterpoint: Asus and Vivo Are the World’s Fastest Growing Smartphone Brands

by Pang Tun Yau
September 23, 2015
Counterpoint: Asus and Vivo Are the World’s Fastest Growing Smartphone Brands
106
VIEWS
Share on FacebookShare on Twitter

Midrange-smartphones-2015-9-840x560

The smartphone industry is arguably at its most competitive this year, with many giants appearing to falter. That of course means that other smaller, more nimble brands have seen encouraging growth – and according to a research report, both Asus and Vivo have been making huge strides this year.

Research company Counterpoint Research has released a report that based on numbers as of Q2 2015, Asus is the world’s fastest growing smartphone brand, closely followed by Vivo. Year-on-year, Asus has shipped five times more smartphones compared to the same period one year ago. Meanwhile, Vivo’s smartphone shipments in Q2 2015 revealed a 400% spike year-on-year.

counterpoint-research-q2-smartphone-brands

Globally, Samsung remains the most popular smartphone brand, with about 21% market share – a huge drop that has seen it closely followed by Apple – with just two iPhone models – having 14% global market share. Huawei cemented its third spot at 9%, while popular Chinese startup Xiaomi is fourth with 5%.

What’s also interesting is in the breakdown of data based on regions. Apple holds a strong hold over North America, where it holds close to 35% market share. In every other region, Samsung reigns supreme, though in varying degrees of dominance.

counterpoint-research-q2-smartphone-brands-market share

ADVERTISEMENT

The most interesting market is in Asia, where its immense smartphone growth is matched only by the intensity of competition. Giants such as Samsung and HTC have seen their market shares dwindle as China’s smartphone brands begin exploring new markets, including the huge base of new smartphone users in India. No single smartphone brand holds more than 15% market share in the Asian region, as companies race to the bottom to see which can produce the most affordable but feature packed smartphone to capture the budget-conscious Asian market.

Taiwanese company Asus, better known for its PC hardware and gaming laptops, have been investing an increasing amount of time in the mobile industry. Last year saw the introduction of its Intel-powered ZenFone series, and this year, the ZenFone 2 lineup has seen phenomenal growth. The success of the ZenFone 2 line has been the primary factor behind the company’s recent announcement as being the second-largest smartphone brand in Malaysia.

asus-zenfone-2-review-3

Meanwhile, Vivo is another Chinese smartphone maker that has stealthily been making big strides. Its strategy of selling very affordable devices and holding plenty of on-ground promotions and events appears to have reaped its benefits even in Malaysia, where the company has a strong following in many states outside of Kuala Lumpur.

 

(Source: Counterpoint Research via Android Authority)

Tags: Asusvivo
Back to top
Share2Tweet1SendShare

ADVERTISEMENT

RELATED ARTICLES

Qualcomm Officially Announces Snapdragon 8 Plus Gen1 And 7 Gen1 Chipsets
Hardware

Qualcomm Officially Announces Snapdragon 8 Plus Gen1 And 7 Gen1 Chipsets

by John Law
May 21, 2022

Qualcomm officially launched the follow-up to its current Snapdragon 8 Gen1 flagship: the Snapdragon 8+ Gen1 SoC. In addition to...

Read more
realme pad x china announced
Tablets

realme Pad X Unveiled; Launching In China Next Week

by Heirul Kamel
May 20, 2022

realme China has announced that it will be releasing yet another device to its tablet lineup this year. Unlike the...

Read more
hishammuddin hussein defence minister jpn data leak
Data Breaches

Defence Minister Not Worried About Personal Data Leak

by Ikmal Rozlan
May 20, 2022

Just recently, a database showed up on a popular database marketplace that contained the personal information of about 22.5 million...

Read more
Twitter To Hide False And Misleading Tweets During Crises
Social Media

Twitter To Hide False And Misleading Tweets During Crises

by John Law
May 20, 2022

Twitter is introducing a crisis misinformation policy, in an effort to prevent the further spread of false information during times...

Read more
Load More
No Result
View All Result

TRENDING TODAY

  1. 1
    Smartwatches

    Huawei Watch Fit 2 Coming Soon To Malaysia For RM599

  2. 2
    Mobile Phones

    OPPO Find X5 Pro Review: Solid Flagship, But Something’s Missing

  3. 3
    Tablets

    realme Pad X Unveiled; Launching In China Next Week

  4. 4
    Events

    Anyone Can Be A Filmmaker By Joining Samsung’s Short Film Competition!

  5. 5
    Mobile

    Counterpoint: Asus and Vivo Are the World’s Fastest Growing Smartphone Brands

Lowyat.NET

Consumer Tech News & Reviews Malaysia

NETWORK

  • Hype
  • Murai
  • Lipstiq
  • Diva
  • Varnam
  • Moviedash
  • Autofreaks

ABOUT

  • Advertise
  • Careers
  • Privacy Statement
  • Contact Us
  • Editorial Policy
  • Terms & Conditions

©2022 LOWYAT MEDIA, LLC. ALL RIGHTS RESERVED.

No Result
View All Result
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Hardware
      • Compu-zone
      • Viewnet
      • Thundermatch
      • Sri Computers
    • Notebooks
      • Compu-zone
    • Smartphones
      • Thundermatch
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables

©2022 LOWYAT MEDIA, LLC. ALL RIGHTS RESERVED.

We use cookies to improve your experience. Learn More.