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Strategy Analytics: Samsung Reclaims its Top Smartphone Position from Apple

by Huei Song
April 29, 2015
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samsung-galaxy-s6-s6-edge-review-15

While Samsung’s year-on-year profit dropped by a pretty drastic 39% in its latest earnings call, it looks like things are not looking as gloomy for the Korean company. According to Strategy Analytics, Samsung Elections has regained its position as top smartphone maker in the world.

According to various research firms, Apple was doing exceptionally well late last year. Gartner says that Apple has surpassed Samsung as the top smartphone vendor in Q42014, while Strategy Analytics reports that Apple tied with Samsung to become the world’s largest smartphone vendor.

samsung-galaxy-s6-s6-edge-6

Fortunately for Samsung, things are looking a whole lot better for the company in the latest quarter, most likely due to how well the Galaxy S6 and Galaxy S6 edge are doing. The latest report from Strategy Analytics says that Samsung is number one again in terms of volume. According to the report, Samsung shipped 83.2 million smartphones worldwide, capturing 24% marketshare in Q1 2015.

As for Apple, the Cupertino company shipped 61.2 million smartphones worldwide, capturing 18% of the marketshare in the first quarter of this year. Samsung still has some catching up to do of course, exactly a year ago, Samsung had 31% market share, so hopefully their confidence in the Galaxy S6 and S6 edge sales would help.

Strategy Analytics Q1 2015 Report Samsung Reclaims Top Position

As for the third and fourth place, Lenovo (Motorola) and Huawei maintain their position. Sadly though, the rest are grouped under “Others”, which accounts for 47.7% of smartphone marketshare as a whole, so there’s no way to know how Xiaomi, one of the hottest Chinese smartphone manufacturer, is doing.

(Source: Strategy Analytics via: PhoneArena)

Filed Under samsung market sharestrategy analyticsstrategy analytics 2015strategy analytics report
Updated 6:36 pm, Wed, 29 April 15
http://lowy.at/s3T9D
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