Time and time again in the months leading up to the brand new iDevice the internet is awash with rumours and leaked images of what is perceived to be the new, innovative design that will have the world clamouring on launch day. While basing the final design based on a leaked screen cradle may be a little silly it still makes more sense than the atrocity that is the concept/render/artist impression.
There is no doubt in the world that the artists and individuals who do this dedicate a decent chunk of time to their craft and some of the results will most definitely astound you. The concept and rendering is as realistic as it gets and the sheer talent needed to create something so good is a very unique one.
Please, for the love of all things tech, stop.
You, our fellow tech geek brethren and I will be able to sniff out a render when we see one, but what of the everyday folk who just want to know news about the latest in the industry? The masses of people who just want to know when the new iPhone or Galaxy is coming out and what it will look like? When it’s stated that its a render, that’s all fine and dandy but when its made to look exactly like an Apple ad, that’s when dreams get crushed.
The problem doesn’t just lie in getting fooled into thinking it’s a real product but rather raising the expectations of the general public to a level that doesn’t do any favour to the actual company.
Let’s not forget the iPhone 5 renders that had everyone convinced that it would be a teardrop shape, even spurring china manufacturers to make cases for the device without even seeing it in the flesh! To sum up, concepts and renders do have their place in the vast world of the internet, but let’s not make it a habit to expect them to become a reality. Sure they look pretty and I’ll be honest, I want that wraparound screen as much as the next guy but when the iPhone 6 does come out and looks nothing like that, I don’t think I could take that heartbreak.
