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Home News Internet

“Windows 8 Training Camp”: The Brilliant Windows 8 Ad Campaign that Never Came to Be

by Pang Tun Yau
May 9, 2013
Microsoft Surface with Windows 8 Pro
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As is usual with most global product launches, some marketing pitches never go past the drawing board. Others, like the “Windows 8 Training Camp” videos (featured above and after the jump), need only be published. The three-vide0 skits are brilliant: each video presents one particular feature of Windows 8 succinctly, with plenty of humour to boot.

These videos, according to Microsoft, were meant for the Asian markets – but to be honest, the ads would not have been lost on Western countries as well: not only are the characters speaking gibberish disguised in Pan-Asian accents, the videos are presented in a relaxed, easygoing manner that transcends cultures.

Too bad they were never officially published.

*More videos after the jump.

YouTube video
YouTube video

(Source: The Verge)

Filed Under marketingmicrosoftwindows 8
Updated 6:53 pm, Thu, 9 May 13
https://lowy.at/LMzEj
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