I’m pretty sure it’s safe to say that there’s no such thing privacy when it comes to the internet, especially on the social networks. Tracking software are everywhere particularly on tech giant websites like Google and Facebook, and to make matter worse, it looks like Facebook might want to start tracking your cursor’s movement.
The Wall Street Journal is reporting that Facebook is currently testing a software that will collect data on “minute user interactions with its content”. This means that Facebook wants to track your usage behavior while on its website like how you navigate its social network, how long you hover over a particular link, or whether a user’s newsfeed is visible at a given moment on the screen of his/her mobile phone.
What would the social network do with the data? Well, according to the interview between The WSJ and Ken Rudin, the Analytics Chief of Facebook, it could be used for an endless range of purposes from product development and of course, more ads; as though the ads you are having on your News Feed aren’t annoying enough already.
In other Facebook news, their Q3 2013 results are out and if you’re into numbers, Facebook now has over 1.19billion monthly users with daily active users passing 728million during September 2013. It has hit 874 million active mobile users, with daily mobile active users passing 507 million for the month of September 2013. Financial earning wise, Facebook’s Q3 net income is USD$425 million, a huge improvement over last year’s loss of USD$59 million over the same period of time. The rest of the financial results are as shown below: