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Yahoo! Search today announced Search Assist, the most advanced
assistance technology available on the Web, and the integration of
audio, video and photos directly into the search results to help make
Web search effortless for consumers. The new Yahoo! Search was designed
to better understand user intent and get consumers to the results they
are looking for in one search.
Recent research conducted by
Harris Interactive on behalf of Yahoo! on the state of the Web shows
that consumers are suffering from "Web search fatigue." The study
revealed that while 99 percent of online adults use a search engine to
find information on the Internet, a mere 15 percent of them find what
they're looking for with their first search, with most needing to
conduct three to four searches.
"The new Yahoo! Search is
focused on getting consumers the most relevant information as well as
providing the best user experience. We know that consumers want a
complete answer, not a bunch of links, and the changes we've made are
focused on getting people to the best answer -- whether it be a Web
link, photo, video or music clip -- in one search," said Vish
Makhijani, general manager and senior vice president of Yahoo! Search.
Only
available from Yahoo!, Search Assist goes beyond basic search
"suggestions" and gives consumers real-time query suggestions as well
as related topics and concepts, which is especially valuable when a
person is searching on an unfamiliar topic.
Yahoo! Search
Assist is there for consumers when they need it and is out of their way
when they don't. Yahoo! Search Assist senses when a consumer needs help
with their search and opens a drop down menu of suggestions and related
concepts (see diagram 1) that enables further exploration around their
search topic.
In addition to the new Search Assist feature, Yahoo! Search
has also introduced multimedia integration including video, audio and
photos (see diagram 2) directly into the search results, allowing
consumers to get their answer -- whether it's a Web link, photo, video
or music clip -- without leaving the page.
As part of the new
Yahoo! Search, consumers will also see new Yahoo! Search Shortcuts,
with the most useful information found on the Web and contributed by
other online users. The new shortcuts were designed to help consumers
save time when searching for popular categories such as events, music,
movies, travel, sports, health, shopping, businesses and restaurants
(see diagram 3). Yahoo! Search Shortcuts integrate ratings and reviews,
photos, official websites and other useful information, giving
consumers a complete answer for their search.
The new Yahoo!
Search features are available immediately at yahoo.com in the United
States, and Yahoo! Search Assist will also be available in the near
future in the United Kingdom.
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