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 Eye-Fi Inc., a company dedicated to helping
people navigate, nurture and share their digital memories, today unveiled the Eye-Fi Card – the
world's first wireless SD memory card for digital cameras. The Eye-Fi Card uses home Wi-Fi
networks to create an effortless and convenient way for users to send photographs from digital
cameras to PCs, Macs and online photo and social networking sites.
Eye-Fi uses home wireless networks to eliminate the time-consuming chore of dealing
with cables, card readers or software plug-ins associated with uploading photos. Users simply
turn on their digital camera and their pictures are wirelessly uploaded. The Eye-Fi Card works
with existing and new SD-compatible digital cameras and stores photos like a conventional SD
memory card.
A 2gb card retails online for about USD$100. For more information, visit http://www.eye.fi/
“Digital cameras have made it extremely easy to take pictures, but the rest of the process
is a hassle,” said Jef Holove, chief executive officer of Eye-Fi. “The Eye-Fi Card removes the
barriers and lets users get to the fun part of sharing and printing their memories. We’re putting the
magic back into photography.”
“We know that a large percent of digital images captured each day are never printed or
shared. That adds up to significant lost revenues for photo sharing and printing sites,” said IDC
analyst Ron Glaz. “We anticipate wireless cameras will fundamentally change the way people
manage their digital photographs in the future and believe that Eye-Fi Card will help drive these
changes.”
“We’re thrilled to be among the first to sell the Eye-Fi Card and we expect it to be a big hit
for the holidays,” said Aaron Maguire of Buy.com. “Eye-Fi understands how time-starved our
customers are, and this solution matches our users’ needs.”
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