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U Mobile, Malaysia’s newest 3G and Mobile Live TV service provider today
announced the launch of Surf with U, the company’s first ever high-speed mobile internet plan for
the mass market. Combining affordability, simplicity, ease of use and convenience all in one plan,
U Mobile is confident that Surf with U will appeal greatly to its young, dynamic and highly mobile
target market who appreciates value for money.
Surf with U taps into U Mobile’s unique HSDPA-driven high-speed network to deliver a true
broadband-like experience to mobile users. Priced at only RM78 per month, the plan which
includes one of the smallest HSDPA USB modems currently available in the market as part of its
package, is considered to be one of the most affordable plans of its kind in the country.
The milestone launch is a result of U Mobile’s continuous quest for intimate consumer
understanding which revealed that there was a desire in the market for an affordable yet
powerful data-driven plan that is also easy to use. This underlines U Mobile’s commitment to
continue to develop products, services and content that is always relevant and more
importantly, truly enriching for its target audience.
“Since U Mobile was introduced, we’ve been very busy studying and constantly updating our
understanding of the wants and needs of our customers, specifically our young, dynamic and
highly mobile target market. We have confidence that Surf with U perfectly compliments their
busy and eventful lifestyles, extending their ability to maximise the use of their time for work or
play. Through our high-speed mobile internet service we are, essentially, enriching their lives
and we hope to launch many more enriching products in the months to come,” explained
Kenneth Chang, Executive Director of U Mobile.
At launch, Surf with U will be available within Klang Valley where U Mobile’s unique HSDPAdriven
network is at its most comprehensive. As this network continuously expands, so to will
the data plan’s availability, expanding into market centres throughout the county. This is to
ensure that U Mobile’s customers can always expect and enjoy the best mobile broadband
experience possible wherever they are.
“We are very pleased with this new high-speed mobile internet offering. By combining ease of
use, convenience and most importantly, affordability in one plan we are confident that Surf with
U has practical advantages that our customers can enjoy right away. To ensure that the
broadband surfing experience is as potent as possible, the plan will be introduced in stages in the
Klang Valley first and then rapidly expanding to market centres throughout Malaysia.” Chang
added.
In anticipation for a more competitive, open and consumer-driven market this year, eager
consumers can expect U Mobile to make available very soon a full suite of innovative and
diversified products and services as the company’s partnership with global mobile leaders KT
Freetel and NTT DoCoMo begin to bear fruit.
Surf with U is available from today.
U Mobile will be organising special roadshows to promote
the new plan. In addition, Surf with U will also be available at selected shopping complexes and IT
malls in the Klang Valley.
Log on to www.u.com.my for more about Surf with U.
Comments
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i really dunno about 5GB limitation
via rs