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Telekom Malaysia Berhad (TM) gave citizens
of Ipoh a glimpse into the benefits of living a digital lifestyle through its
recent showcase at Kinta City, Ipoh as part of NTV7's ‘UrbanLive'
roadshow.
The ‘UrbanLive' roadshow, powered by
Streamyx, showcases various broadband applications available from TM Net, which
encompasses games, music, news, education and communications channels targeted
at the young, who are keen to embrace the digital lifestyle.
The roadshow kicked off in April at The
Curve, Petaling Jaya, in conjunction with BlueHyppo.com's sixth anniversary
celebrations. This portal serves as a hub for TM's locally developed lifestyle
channels and services. To date, BlueHyppo has over 1 million registered
members, making it Malaysia's
most popular lifestyle and entertainment portal.
Among the highlights of the ‘UrbanLive'
event in Ipoh,
which was held on May 26 and 27 were BlueHyppo's content showcase, lucky draw
for new Streamyx subscribers and various stage activities. The highlight of the
weekend was a showcase of BlueHyppo's new travel channel, HyppTrips, which highlights photos, videos, tips, features, reviews
and the latest offers of exciting holiday packages in Malaysia and overseas. HyppTrips
channel is most relevant to consumers now as it provides comprehensive
information for both local and international tourists in support of Visit
Malaysia Year 2007. Shoppers were also treated to live performances of cultural
dances like the Dayak and Buluh, Sumazau and Kuda Kepang.
Other BlueHyppo content on showcase
included:
- e-browse - online digital newspapers in its original
format accessible through the desktop daily, so that you do not miss out
on the daily news and happenings;
- GameZone - interactive online gaming channel where you
can get gaming tips, the latest games reviews and the opportunity to play
against some of the top gamers in the country;
- tmnet mall - Malaysia's largest online
shopping mall, so you can get everything and anything from the comfort of
your own computer at anytime;
- PhotoZone - the online digital photo printing
zone, for sharing those precious moments with friends and family;
- B-Smart - online interactive educational modules
based on the current education curriculum for students to get their
tutorage online to be prepare for those important exams;
- QUMP - digital interactive repository of Islamic
multimedia content For Muslims to recite the Holy Qu'ran and practice
their Islamic faith at the click of a button.
During the same event, Kinta City
residents took the opportunity to sign-up for the Streamyx Super Duper Deal,
which ended on May 31. Every 20th new Streamyx subscriber had a chance to take
part in a lucky draw to win additional goodies like DVD players, MP3 players,
mobile phones and digital cameras.
"We wanted to bring the phenomenon of
"broadband" and "digital lifestyle" to the masses and I can't think of a better
way to do it than to be up-close with our consumers through the "UrbanLive"
roadshow. This was a great
opportunity for us to showcase to the Ipoh
community how they can enhance their lifestyle with broadband for learning,
entertainment and communications," said Zainab Hashim, General Manager,
Integrated Marketing, Malaysia Business, Telekom Malaysia Berhad.
TM's "Digital
Lifestyle" concept aims to make the Internet a ubiquitous tool for
Malaysians as they work, play, learn and communicate. TM took part in the
‘UrbanLive' roadshow to showcase its range of innovative Internet lifestyle and
entertainment products and services. The roadshow will be stopping across major
market centres and will run till November 2007. The roadshow aims to bring a
fun-filled experience for the whole family with games, music, fashion shows and
celebrity appearances, as well as displays of new lifestyle and leisure
concepts.
TM will be participating at all upcoming
‘UrbanLive' events nationwide at the following dates and locations:
- 30th June
& 1st July 2007 - Queensbay Mall, Penang
- 14th &
15th July 2007 - Suria KLCC, Kuala
Lumpur
- 18th &
19th August 2007 - Aeon
Tebrau City,
Johor Baru
- 8th &
9th September 2007 - Sunway Pyramid, Petaling Jaya
- 24th &
25th November 2007 - 1 Utama, Petaling Jaya
"I hope the public will take the
opportunity to check out the ‘UrbanLive' roadshow when it comes to their town,
as TM definitely has planned a fun-packed weekend fiesta for
the whole family," said Zainab.
For more
information on the ‘UrbanLive' roadshow, log on to: http://urbanlive.bluehyppo.com.
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