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Youths in Asia Pacific are "taking action and making art" for the
HP and MTV global notebook PC graphics-design competition. 25 percent of 3,200
entries have been submitted from Asia with youths in Pakistan
and Malaysia
submitting one of the highest number of entries from around the world. Since its
inception on 12 September
2007, the online website www.mtv-tama.com has generated a remarkable
1.7million visits of which 15 percent of
the pageviews are unique to Asia Pacific. Of the 78,000 unique visits to the
WAP site, a significant 50 percent come from
Asia Pacific.
The global competition challenges youths to develop designs that communicate
a positive thought, a belief, a message that they want to broadcast to the
world to show us what is personal to them. The winning submission will be used
in the design of a special artist edition HP Pavilion notebook PC using the company's
innovative HP Imprint finish.
"The designs from Asia Pacific resonate with creative passion and
personal ideas, reflecting the strength of thought behind the designs, showing
that imagination has no limit," said Danny Lee, Country General Manager, Personal Systems Group, Hewlett-Packard
(M) Sdn Bhd. "HP is the first PC company to recognize
that the PC is the emotional hard drive of people's lives. The ‘Take Action:
Make Art' competition taps into this emotional connect to create avenues of
expression, delivering on HP's personal promise. It has certainly been
inspiring to see such expressive creativity in Asia."
Entries can still be submitted at www.mtv-tama.com till Oct. 17. In addition, visitors
to the site can win cool HP products by logging in and voting for their
favorite design.
"Both youth and technology share something in common - the
potential and prominence as expressive forces of tomorrow. HP and MTV recognize
this relationship and want to cultivate this dynamic and personal connection
between the two. We are extremely thrilled at how well the design competition
is resonating amongst the Asia Pacific youth audience and the intense
creativity that has resulted from this programme," commented Ian Stewart, SVP,
Viacom Brand Solutions & MTV Networks.
The winner of the competition will be flown to attend the MTV Europe
Music Awards in Munich, Germany, in November as a special
guest of MTV where the new limited edition design will be showcased on the HP
Pavilion dv2000 series notebook featuring the Intel® Centrino® Duo processor.
The winner will also be invited to visit several HP sites, including
Tokyo and Houston,
to witness his or her design as it makes its way through the notebook
development process. The notebook is expected to be available to consumers
worldwide in March 2008, and winning designs from runners-up in Asia, Europe,
Latin America and the United
States will also have their personal
expressions created into adhesive notebook "skins" available to consumers
around the world.
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