Sony Malaysia today added the α900 as the new flagship in their DSLR lineup during the launch of the first α Convention 2008 here in Kuala Lumpur.

Sporting a 24.6 megapixel 35mm full-frame size CMOS sensor, "Exmor", the new α900 boast Dual BIONZ Image Processing Engines and built-in anti-shake StreadyShot INSIDE, also a world's first. The susgested retail price is RM9,999 for body only, but for the first 100 buyers, they will be getting a HVL-F58AM flash and a NP-FM500H rechargeable battery pack for free.

The α Convention 2008 is the first of its kind being held in Malaysia. The 3 day convention provides an avenue for α users to converge and share knowledge as well as experience with each other while they get inspired at the various sessions with the many professionals invited from locally and abroad.

Also announced during the launch is the price reduction of α lenses which was always a bit of a pinch for many α users due to its high price. The price reduction ranges from their low end models right up to their telescopic lense with reduction from RM100 to almost RM3,00.

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