Sony Ericsson today unveils the XPERIA™ X10,
the first phone in a family of phones to deliver a consistent user
experience where communication truly becomes entertainment. Building on
Sony Ericsson’s entertainment heritage and combining rich graphics with
intelligence capabilities, the XPERIA™ X10 introduces a new UX
platform that will evolve across the product portfolio and expand over
time continuously introducing new features and capabilities.
The UX platform builds on top of the Open OS and creates a unique
Sony Ericsson user experience by combining best-in-class entertainment
features with signature applications, unrivalled integration of social
media services and a rich graphical user interface. The XPERIA™ X10 is
the first mobile phone to truly humanise the way people interact with
their phones.
Bert Nordberg, President, Sony Ericsson said, “The XPERIA™ X10 and
the family of phones launching in the first half of 2010 underpin our
commitment to an open and multi-platform strategy that maximises choice
for the consumer and delivers the best possible consumer experience.
The reaction from our global operator partners to the XPERIA X10 has
been extremely positive and we will be rolling out across the world
including Japan from the first half of 2010.”
Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA™X10
is a fantastic example of our make.believe philosophy because we are
pushing the boundaries of what is possible and demonstrating that
anything consumers can imagine, we can make possible. With the X10, we
are raising the bar we have set ourselves with entertainment-rich
phones like Aino and Satio by making communication more fun and
playful, multiplying and enriching opportunities to connect.”
ntroducing signature applications like Mediascape and Timescape™, the XPERIA™X10lets consumers organise everything in their phone in an intuitive way:
Sony Ericsson Timescape™ manages all your communication
with one person in one place. Browse through your conversations the
bright way to check out your Facebook™, Twitter™, photos, emails, and
texts all in one go
Sony Ericsson Mediascape is the smart
way to get all the music, photos and videos you want from your
favourite friends and artists. It accesses content from everywhere –
your phone, YouTube™, PlayNow™ – and presents everything for you
Intelligence capabilities, integrated into Mediascape and
Timescape™, can automatically recognise connections between contacts,
content and media. By recommending alternative ways to communicate or
guiding to new media experiences, consumers can discover more in a
truly open way. For example:
Pressing the new “infinite button” guides you through the
connected world, aggregating all your interactions with one person into
one view
Intelligent face recognition features recognise
up to five faces in any picture, automatically connecting them with
your social phonebook and all other related communications with that
person.
Sony Ericsson’s open approach gives consumers maximum choice and
with the XPERIA™ X10, users can download any application that they want
direct from a wide variety of stores including PlayNow™ and the Android
Market™, co-creating an experience that is entirely unique to them.
Sony Ericsson is also introducing the new Wireless Stereo Headset
with FM Radio - MW600. Featuring advanced Bluetooth™ technology and a
built-in FM radio, MW600 lets you stream music to your headset in high
fidelity through sound-enhancing ear-buds. With a crystal clear OLED
display, easy access controls and RDS radio station information, you
don’t even need to take your phone with you to tune in to your
favourite radio station.
The XPERIA™ X10 supports GSM GPRS/EDGE 850/900/1800/1900, UMTS HSPA 900/1700/2100 and UMTS HSPA 800/850/1900/2100
The XPERIA™ X10 will be available in selected markets from Q1 in the colours Sensuous Black and Luster White.
