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Sony Ericsson today announced the launch of the K660, an HSDPA
(‘mobile broadband’) enabled phone with clever features like
illuminated shortcut keys that only become active when surfing the Net,
and desktop tickers that provide regular updates from your favourite
websites; all designed to make Web browsing on the move as simple and
convenient as at your computer.
“Sony Ericsson’s vision is to offer ‘Generation Web’ a mobile
internet experience that’s rich, user-friendly and satisfying,” says
Martin Winkler, Head of Web Marketing at Sony Ericsson “This
Web-optimised phone is a clear step along that journey and will appeal
to individuals who are managing their busy lives and social networks
online, whether its arranging to meet up for a football match or
booking concert tickets.”
The K660 is expected to be released early 2008. Read on for more details.
The internet as you expect it to be!
The K660 makes browsing the mobile Web straightforward. The phone’s
navigation key serves as a “magnetic mouse pointer” when in Web mode,
letting you find your way around the page just as you would on a PC. It
indicates when a part of the page is clickable and where text input is
possible. You can even zoom in for a closer look at text or images.
Pan-and-zoom is just one of the Web shortcut keys that sit under
your thumb when viewing Web pages in landscape mode. The K660 also
sports a Bookmark function, a single click button that takes you back
to your Home Page and an ‘Enter Address’ shortcut; all intended to
guide you through the Web that much quicker. .
The information you need – on your terms
The K660 is engineered to ensure that you’re not kept waiting for the
news or content that matters to you. Music, video or email – HSDPA
technology lets you download it all at speeds that are up to four times
faster than regular 3G.
Get there with Google Maps for Mobile
Thanks to Google™Mapsfor Mobile, the K660 keeps you grounded wherever
you are, even in a strange city. Find your way instantly with
interactive maps that let you zoom in or out, or pan in any direction
to orient yourself. Enter your current location and destination and
receive point-to-point directions. No fuss, no diversions.
Shoot and share…instantly
The K660 squeezes a 2.0 megapixel camera into its compact frame, making
it easy to capture the moment. And since the Web is at your fingertips,
it’s just a few clicks to upload your picture to your blogsite and
share it instantly with friends and family.
Although packing a whole host of Web applications, this phone is not
just for suits. Available in two stand-out colours, a funky
‘lime-on-white’ and a stylish ‘wine-on-black’ colour, the K660 will
earn you admiring glances no matter where you are.
The K660 is a UMTS/HSDPA 2100 and GSM/EDGE 850/900/1800/1900 phone that will be available in selected markets from Q1 2008.
Sony Ericsson Bluetooth™ Headset HBH-PV703
Make the most of the K660’s Bluetooth™ technology with the compact new
Bluetooth™ Headset HBH-PV703, available as a separate accessory.
- With a talk time of up to 10 hours, a standby time of up to 350 hours the HBH-PV703 can keep going for as long as you can talk!
- The HBH-PV703 has features such as last number redial and voice dialing, letting you easily handle calls whenever you need.
Charge it. Forget it
The powerful HBH-PV703 offers up to a remarkable 10 hours talk time and
350 hours standby time - so you won’t miss important calls because the
battery ran out.
With Auto-pairing ™ the HBH-PV703 automatically connects to your
phone so all you need to do after charging it is activate Bluetooth™ in
your phone. No need to try and recall pin codes – and with Bluetooth™
2.0 + EDR – no compromise on security.
Use it all the time
Weighing a mere 14 g/ 0.49 oz., the HBH-PV703 is light enough to wear
comfortably all day. Manage your calls from your headset with its
built-in answer / end call, last number redial, and volume buttons.
The Bluetooth™ Headset HBH-PV703 will come in grey or black and will be available in selected markets from Q1 2008.
Press Release: Sony Ericsson
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